Deephaven Mortgage
CORRESPONDANCE REDESIGN INITIATIVE
The Task
I was tasked with updating company correspondence into a fresher, more modern format to appeal to an emerging demographic in the non-qualified mortgage lending space, which has grown drastically in demand with the ascension of the creator economy.
Previous Design
Initial Redesign
Feedback
This is the initial design solution presented to the stakeholders. I went with an open floor minimalist style with the placement of the elements. The main feedback we received was a desire to have a design that lay in the middle ground of our need to branch out to newer demographics, but remain inclusive for our existing demographic of customers who enjoyed the simple classic design reference previously.
Final Design
Solution
For the final design, I was able to find a happy medium between our desire to meet the modern audience with a fresh design look, while also keeping some classical design elements that became a preference for some of our clients.
